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16 Handles
16 Handles is an American brand of self-serve frozen yogurt restaurants headquartered in New York City. There are 40 stores in six states, all on the East Coast. ==History== 16 Handles was founded by Solomon Choi, who serves as president and CEO.〔Anne Kadet, (“New York City Happily Drowning in Fro-Yo,” ) ''Wall Street Journal'', June 7, 2013.〕〔Kelly Feeney, (“Self-Serve Sundaes,” ) ''New York Times'', December 31, 2009.〕〔Karen E. Klein, (“Franchising to Expand the Business,” ) ''Bloomberg Businessweek'', August 3, 2010.〕 In July 2008, Choi opened the first 16 Handles store in the East Village in Manhattan, near the New York University dorms.〔〔Peter Vanden Bos, (“How to Determine Your Business Strategy,” ) ''Inc.'', August 6, 2010.〕〔Judy Kneiszel, (“One to Watch: 16 Handles,” ) ''QSR Magazine'', February 2013.〕 It was the first self-serve frozen yogurt shop in New York,〔〔(“16 Handles battles the big chill with hot cocoa froyo,” ) Fox Business, January 5, 2015.〕 and the success of the self-serve format spawned hundreds of imitators on the East Coast.〔〔Laurie Kulikowski, (“16 Handles Aims to Win in Frozen Yogurt Consolidation,” ) TheStreet.com, April 24, 2013.〕 In November 2009, Choi opened a second location, at the Garden State Plaza in Paramus, New Jersey.〔 After receiving multiple inquires about franchising opportunities, in 2010 the company began expanding through franchising.〔〔 By early 2011, there were 10 locations,〔Adrianne Pasquarelli, (“Fro-yo chain expands as rivals melt,” ) ''Crain's New York Business'', March 22, 2011.〕 and as of February 2015, there are 40 locations in 6 states.〔Bruce Horovitz, (“Frozen yogurt chain’s breakfast twist,” ) ''USA Today'', February 13, 2015.〕 In June 2014, 16 Handles announced plans to open 150 stores in the Middle East over the next 10 years in a development deal with Abu Issa Marketing and Distribution, with anticipated stores in Turkey, Lebanon, Jordan, Saudi Arabia, Syria, Kuwait, Bahrain, Qatar, Oman and the United Arab Emirates.〔(“16 Handles Frozen Yogurt Expanding Into Middle East,” ) ''Bloomberg Businessweek'', August 29, 2014.〕〔(“16 Handles Expands to the Middle East,” ) ''QSR Magazine'', June 30, 2014.〕
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